Benefits of Becoming a Sponsor for an Event or Company

In my recent podcast you’ll learn about the upcoming event “Nate’s Selfie Scavenger Hunt” and how business owners can be involved with events or companies that sponsor events to get more exposure.

We are proud to be a sponsor of this event. To learn more about how you can join the scavenger hunt or become a sponsor, visit instagram.com/nathanflotheevents.

Sponsorship as a Marketing Tool

A recent article from smallbiztrends.com shared that there are more ways than ever to market to your audience, but businesses are overlooking some of the strategies available to them. According to an infographic from Zipsprout, sponsoring an event is one of the channels most businesses have yet to try.

The infographic is titled “Going Hyper-Local: How Sponsoring an Event (Like Goat Yoga or a Garlic Festival) Can Grow Your Business.” It makes the case for why more businesses should look into events as a marketing tool to reach local audiences.

If you are a local small business owner, sponsoring an event is a great way to introduce yourself to your neighbors. Not only does it build brand awareness, but it shows potential customers you are doing your part to help the community you work — or may even live — in.

The Impact of Digital Marketing

The introduction of digital technology and marketing has changed the way businesses engage with their audience. Unlike the cost and expertise needed for launching campaigns on TV, radio, or print, all it takes is an internet connection and readily available free tools for digital marketing.

The Zipsprout infographic says social media is the most used marketing channel by businesses, accounting for 70%. This is followed by:

• Email: 44%
• Digital ads: 42%
• SEO: 39%
• Content marketing: 27%
• Print ads and direct mail: 28%

The Benefits of Sponsoring an Event

The infographic points out that 71% of local businesses are satisfied with the results of community sponsorship. And participation doesn’t mean you have to spend money — donating your branded products, volunteering your time, and offering free services can have the same impact.

Americans support or reject a company based on the positions they advocate:

• 87% say they will make a purchase based on shared values
• 76% will boycott a company if they don’t agree with its values

If community involvement speaks to your company’s values, sponsorship is a powerful and authentic way to show it.

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All the best, Nicole Flothe www.jenstarmedia.com