Top 10 Facebook Tips to Help You Succeed in Your Business

Tip #1 — Make Sure Your Header and Profile Photo Reflect Your Brand

Your Facebook header and profile photo are the first things people see. Make sure they reflect your brand clearly, and always include a description in the image post.

Tip #2 — Video Is Hot on Social Media

Create short video clips relevant to your business and share videos from other Facebook pages specific to your industry. Video consistently outperforms static images in reach and engagement.

Tip #3 — Create a List of What to Post

If you’re in the marketing industry, create a content list with categories and matching hashtags. For example:

• Business tips
• Social media marketing
• What’s new in the industry
• Blogs of interest
• Design

Once you create this list, develop your hashtags: #socialmedia, #jenstarmedia, #businesstips, etc.

Tip #4 — Decide on a Weekly Posting Plan

You can get ideas from others in your industry. Here are some proven content ideas:

• Inspirational quote
• Personal image (you or your products)
• Update on something new on your website
• Contest offer
• Short video
• Helpful tip
• Fun fact (personal or business)
• Share a resource
• Breaking news in your industry
• Holiday tip

Tip #5 — Find a Program to Create Images and Cover Art

There are great tools to help you design professional images without a designer:

• Stencil
• Canva
• PicMonkey
• BufferApp
• Pagemodo
• Post Planner

Tip #6 — Complete Your About Section with Rich Keywords

Write a full introduction about your business in the About section using keywords your ideal customer might search for. At the end, include your website link and all your other social media links.

Tip #7 — Join Groups and Create Events

There are so many groups in your niche — business groups, marketing groups, selling groups, and more. Once you’ve joined a group, interact with the latest posts, then begin sharing relevant news or stories that direct people to your fan page or event.

Tip #8 — Share and Invite Friends to Like Your Page

Not everyone who likes your posts is a fan of your page. Make sure to check your post likes and invite those who haven’t yet liked your page. Growing your fan base is an ongoing effort.

Tip #9 — Always Like and Thank People for Sharing or Commenting

This builds friendships and stronger relationships with your contacts. They are more likely to revisit your page if you show them you care. You can also visit their fan page and share something of theirs that’s relevant to your audience.

Tip #10 — Be Consistent

Don’t fall off the social media path by going months without posting. But if you do — it’s alright. Just pick back up. Once you’ve posted at least 5 recent posts, you’ll begin to look relevant again. Consistency always wins in the long run.

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All the best, Nicole Flothe www.jenstarmedia.com